United Nations Chief Ban Ki-moon advises the Israelis, Palestinians and the whole international community to increase efforts on peace settlement in these two nations this year. Ban is optimistic in reaching what he quoted as an ambitious goal. “If not now, when?†he said in the opening of the United Nations Security Council’s monthly debate on the Middle East. Ban furthered that it is very important to push for the peace process despite the violence that takes place and that it should lose the momentum. Israeli and Palestinian leaders who were present at the US-sponsored conference in Annapolis, Maryland to revive peace negotiations in November last year pledged to seek efforts to finally end the conflict that already spans six decades.